The exhibition TORINO design attitude is supported by Torino's Chamber of Commerce, and part of the project TO-DESIGN IN THE WORLD. The aim of the project is to convey Piedmont designers abroad, highlighting their design skills and their high propensity to research and innovation.

On the occasion of Designersblock ‘09, from September 24 to 27 in London, Làbora designed and realised a sustainable exhibit space for Torino Design Attitude, showing the creative attitude of the Turin district.
Làbora designers went to London with few assembly tools, collected, wrapped and branded waste material from other exhibitors and reused product packing cases to build their exhibit space.

The whole process has been recorded and showed as a performance during the Designersblock exhibition.
The aim of the exhibit space was to focus visitors attention on sustainability and reuse practices, a way to solve the problem of huge amounts of wasted materials in the exhibit world.